Using Instagram for Marketing

Instagram truly put itself on the map when it was bought by Facebook for $1 billion (USD) in April 2012. In the year that followed, Instagram grew by 20% more than its new parent company, Facebook. Those numbers should speak for themselves, as well as for your Instagram marketing.

After you’ve created your company’s Instagram account, link it to your company’s Facebook page. It’s the classic two birds with one stone with the photos you share being shared on two social media platforms at once.

Your photos should focus on your business. For instance, if you’re selling furniture, then share a lot of photos of furniture ordaining pristine, fancy rooms. There’s no reason to go too far outside of the box and post photos that aren’t relevant to your business.

Don’t forget the all-important hashtags. They’re a built-in way of further marketing yourself. The hashtags can tag the name of your business, or the product you’re selling (#furniture, for instance).

You can give your customers a feeling of importance and loyalty to you by also liking their photos on Instagram. It gives them a taste of celebrity-like status when you acknowledge them in that way.

Running photo contest on Instagram can also get your customers more involved. They’ll post their own photos of your products, and tag them, thereby creating free advertising for your potential customers that are part of the friend’s network.

The list of ideas can go on and on. These are just a few to get started with. Give it a try and see where Instagram can drive your business marketing.

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