You meet someone at a bar or at a party. It has become a social norm that you then exchange names, go home, and look them up on Facebook. Very often all you can see is their Profile Picture and Cover Photo. This is your first impression of the person’s online presence. Are they adventurous? Goofy? Fun? Whether you send them a friend request (or reject theirs) could be based on the images that you see.
The same is true about the images a person sees associated with your business’s Facebook page. It all starts with the Profile Picture and Cover Photo. The same way someone might be intimidated away from a potential friend or relationship, the same thing can be true about a company’s Facebook page.
No one knows your customers better than you. Therefore, it’s up to you to determine what will attract customers to your page, and away from your competition’s. Are your customers looking for goofy or serious; informative or sleek? It doesn’t have to be this black and white since you can alternate, perhaps posting the occasional meme that gives your client useful information, such as promoting an upcoming deal or event in the form of a good chuckle.
First impressions are the most important, and the Profile and Cover photos help to define what experience a person will have before they’ve clicked “Like” on your Facebook page.