Mobile Marketing Campaign Tips

Mobile Marketing Campaigns tend to be severely overlooked. While a Marketer should be aware of the technical aspects, their primary focus should be on their target audience and what they want this audience to receive, whether it be via a text/SMS message or campaign codes.  TIP 1: Remember that Mobile Marketing and Mobile Advertising are

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Design and Content Go Hand-in-Hand

Imagine you’re creating a website that targets toddlers and the parents that shop for them. Perhaps you’re trying to sell educational toys, videos and games geared towards this young demographic. Your prospective customer arrives at your website and sees serious, complex images of vast forests, or sharp graphic design images of fictional mechanical structures. See

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Design vs. Text in E-mails

If your customers have subscribed to your e-mails, then clearly they want to be kept in the loop and get updates from you – but don’t take that for granted. Getting them to subscribe to your e-mails is one thing, and getting them to keep reading those e-mails is another. As with any type of

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Facebook Marketing – Setting Up a Successful Business Page on Facebook

You meet someone at a bar or at a party. It has become a social norm that you then exchange names, go home, and look them up on Facebook. Very often all you can see is their Profile Picture and Cover Photo. This is your first impression of the person’s online presence. Are they adventurous?

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Why Invest in PPC

PPC stands for “Pay Per Click.” There are a lot of “Pay Pers” out there – even the PPL, “Pay Per Like” made popular by the famous “Like” button on Facebook. Among this wealth of options, the PPC should not be underestimated. What PPC means is that the advertiser pays the publisher for each time

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Marketing Myths

It doesn’t take long for a myth to turn into fact. The more it’s promoted, the more weight its “authenticity” is giving. We might not even be aware of how many myths have permeated the world of online marketing. Below are just a few examples. Can you distinguish the myths from the facts? Lots of

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