Your New Twitter Profile

Social Media is constantly changing, which means you’re constantly adapting to the new potential that exists for social media marketing tactics. Sometimes these changes are to the way a Social Media service functions, and sometimes they’re simply to its design. Twitter has recently made changes to the latter, and that means it’s time for your

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Eye Tracking on Websites

There is technology out there that can track a person’s eye movements as they browse through different websites. This information can be crucial in determining what areas of a page, particularly a landing page, people’s eyes are most drawn to. It’s not just a matter of figuring out where the eye is drawn to, but

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Using Instagram for Marketing

Instagram truly put itself on the map when it was bought by Facebook for $1 billion (USD) in April 2012. In the year that followed, Instagram grew by 20% more than its new parent company, Facebook. Those numbers should speak for themselves, as well as for your Instagram marketing. After you’ve created your company’s Instagram

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Keys to an Effective Landing Page

First Impressions Nothing speaks first impression like a landing page. It’s the initial thing that a person sees when clicking on an ad or search result. Saying that those preliminary seconds spent looking at the page are crucial is inaccurate – it’s the preliminary split-seconds that count.   Some Do’s and a Don’t The selected

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What is a Dynamic Display Ad?

Dynamic Display Ads are ads that target specific customers on specific websites. Imagine a store like Walmart that carries a wide variety of products. It’s a waste of advertising money and space for the right product to be marketed to the wrong person.  Imagine a mother seeing an image of a sleek new camera on

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How to Increase Mobile Retention Rates

Keeping the Customers That You Already Have It’s more expensive to acquire a new customer through mobile marketing techniques than it is to hold on to one. Once the time, effort and money has been expended to get that customer, obviously you want to do whatever it takes to hold onto them. Here are some

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