Eye Tracking on Websites

There is technology out there that can track a person’s eye movements as they browse through different websites. This information can be crucial in determining what areas of a page, particularly a landing page, people’s eyes are most drawn to. It’s not just a matter of figuring out where the eye is drawn to, but

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Using Instagram for Marketing

Instagram truly put itself on the map when it was bought by Facebook for $1 billion (USD) in April 2012. In the year that followed, Instagram grew by 20% more than its new parent company, Facebook. Those numbers should speak for themselves, as well as for your Instagram marketing. After you’ve created your company’s Instagram

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