Imagine you’re creating a website that targets toddlers and the parents that shop for them. Perhaps you’re trying to sell educational toys, videos and games geared towards this young demographic. Your prospective customer arrives at your website and sees serious, complex images of vast forests, or sharp graphic design images of fictional mechanical structures. See

If your customers have subscribed to your e-mails, then clearly they want to be kept in the loop and get updates from you – but don’t take that for granted. Getting them to subscribe to your e-mails is one thing, and getting them to keep reading those e-mails is another. As with any type of

You meet someone at a bar or at a party. It has become a social norm that you then exchange names, go home, and look them up on Facebook. Very often all you can see is their Profile Picture and Cover Photo. This is your first impression of the person’s online presence. Are they adventurous?

PPC stands for “Pay Per Click.” There are a lot of “Pay Pers” out there – even the PPL, “Pay Per Like” made popular by the famous “Like” button on Facebook. Among this wealth of options, the PPC should not be underestimated. What PPC means is that the advertiser pays the publisher for each time